Joe Pytka is considered one of the best commercials director ever and is nicknamed The King of Cannes for all the awards he has won there. He made his first foreign speaking engagement in Sweden 1987 talking at The Nordic Commercial Film Festival produced by Lindy Lindh. While flying to Sweden via Japan he got engaged to his wife Emmanuelle. Owns West Hollywood restaurant Bastide, for which he purchased a $35,000 truffle in November 2002. He bought the old Spanish castle up by Lake Hollywood that Madonna once lived in (the one she painted with bright red and yellow stripes, horrifying her neighbors) It was once Bugsy Seigel`s hideout.