Crawford married her final husband, Alfred Steele, at the Flamingo Hotel in Las Vegas on May 10, 1955. Crawford and Steele met at a party in 1950 when Steele was an executive with Coca-Cola. They renewed their acquaintance at a New Year's Eve party in 1954. Steele by that time had become the President of Pepsi Cola. Alfred Steele would later be named Chairman of the Board and Chief Executive Officer of Pepsi Cola. Crawford traveled extensively on behalf of Pepsi following the marriage. She estimated that she traveled over 100,000 miles for the company.[ Steele died of a heart attack in April 1959. Crawford was initially advised that her services were no longer required. After she told the story to Louella Parsons, Pepsi reversed its position and Crawford was elected to fill the vacant seat on the board of directors. Crawford, left near-penniless following Steele's death, accepted a supporting role in the film The Best of Everything (1959). It was her first non-starring role in her later career.
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