Offer Shlomi (born April 25, 1964), also known as Vince Offer, Vince Shlomi, or the "ShamWow!" Guy, is a director, writer, comedian, and infomercial pitchman. Offer's first major work was the 1999 comedy film The Underground Comedy Movie. In the late 2000s, Offer began appearing on television commercials for the products "ShamWow!", an absorbent towel, the "Slap Chop", a kitchen utensil, a lint roller called the "Schticky", and more recently, a liquid cleaner called "InVinceable". He's also officially advertised other products such as Eminem's 2010 album Recovery.