eles and her native Buenos Aires, Argentina, DaSilva’s diverse ancestry: Argentine, Portuguese and Lebanese, has left her with an international palate and domestic foundation. A graduate of California State University, Northridge, Paula’s career began with prestigious global ad agency Ogilvy & Mather, where she worked on Branding campaigns for Motorola, American Express and Mattel. She quickly established herself as a talented marketer and forged her global perspective, passion for beauty products and gift with words into a career in beauty. Paula has developed award-winning products from concept to market for retail brands DermaNew, Mehaz, Youthful Essence and Alterna Haircare.
In 2010, with nearly a decade of experience as a Marketing and Branding expert and freelance writer in the beauty industry, this self-professed Professional Beauty Junkie will share with the world her obsession with beauty, fashion and all things fabulous, and her knack for trend spotting by launching a blog dedicated to the constant pursuit of the latest and greatest, life-changing products, places and things: