Orenthal James "O. J." Simpson (born July 9, 1947), also nicknamed "The Juice", is a retired American football player, broadcaster, actor, and convicted felon currently incarcerated in Nevada. Simpson played college football at the University of Southern California (USC), where he won the Heisman Trophy in 1968. He then played professionally in the National Football League (NFL) as a running back for 11 seasons, with the Buffalo Bills from 1969 to 1977 and with the San Francisco 49ers from 1978 to 1979.