Kasseem Dean (born September 13, 1978), better known by his stage name Swizz Beatz, is an American hip hop recording artist and record producer from New York City, New York. Born and raised in The Bronx, he began his music career as a disc jockey (DJ) and has since added rapper, record executive, creative director, fashion designer and painter to his repertoire. At the age of 16, he gained recognition in the hip hop industry through his friendship and work with East Coast rapper DMX and the Ruff Ryders Entertainment record label. He later found a protégé in Philadelphia-based rapper Cassidy, whose success helped the launch of Dean's label, Full Surface Records. Dean has so far released two of his albums under the label; the first, a compilation titled Swizz Beatz Presents G.H.E.T.T.O. Stories, released in 2002 and his debut studio album One Man Band Man, released in 2007.