Kevin Lane Keller American Educator
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Kevin Lane Keller is a 67 year old American Educator. Their zodiac sign is Cancer.
Kevin Lane Keller is a member of the following lists: 1956 births, Cornell University alumni and American business writers.
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Details
| First Name |
Kevin
|
| Middle Name |
Lane
|
| Last Name |
Keller
|
| Birthday |
23rd June, 1956
|
| Zodiac Sign |
Cancer
|
| Nationality |
American
|
| Occupation |
Educator
|
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management.
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